WAVES Initiative

It is part of the government’s efforts to establish a globally competitive startup ecosystem in India, specifically in the Media & Entertainment sector. The initiative is designed to help Indian startups grow and compete on the global stage by providing mentorship, funding, and global exposure. Through its support for startups and programs like WAVEX, it aims to foster innovation in emerging digital sectors, such as artificial intelligence, augmented/virtual reality, and the metaverse. It embraces new-age technologies and creativity rather than just traditional media, and the young Indian creators are pushing boundaries in a variety of fields, including film, music, animation, gaming, and digital media. Their work is helping redefine traditional genres and influencing future trends in the global entertainment landscape.